Who'd have thought lingerie inspired by a horror movie could be this gorgeous? Hopeless Hotel's unlikely muse is "Jaws".

Who'd have thought lingerie inspired by a horror movie could be this gorgeous? Hopeless Hotel's unlikely muse is "Jaws".

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Lenewblack, 1st virtual tradeshow in the world. Created by the team of the french clothing brand Surface to air, it features today all Fall10 collection among 35 fashion labels.

Lenewblack, 1st virtual tradeshow in the world. Created by the team of the french clothing brand Surface to air, it features today all Fall10 collection among 35 fashion labels.

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A roundup of some of our favorite posts here at Notcouture this week!

A roundup of some of our favorite posts here at Notcouture this week!

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Amazingggg. Such a cool dress by Future Classics!

Amazingggg. Such a cool dress by Future Classics!

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Underten is our favorite kid's brand, Fresh graphics, meet playfull ideas. A well inspired french project.

Underten is our favorite kid's brand, Fresh graphics, meet playfull ideas. A well inspired french project.

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Great cut, awesome print... this is the perfect tankini!

Great cut, awesome print... this is the perfect tankini!

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As a fan of fishing, I must say that I am rather drawn to these new Fishing Lure Brooches from Visvim!

As a fan of fishing, I must say that I am rather drawn to these new Fishing Lure Brooches from Visvim!

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Drip style lens aviator sunglasses by Ann-Sofie Back.

Drip style lens aviator sunglasses by Ann-Sofie Back.

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This eco-friendly tencel jersey dress from Thieves can be worn 5 different ways.

This eco-friendly tencel jersey dress from Thieves can be worn 5 different ways.

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Needing this Spring/Summer '10 Hussein Chalayan silk dress with asymmetrical collar and black leather belt!

Needing this Spring/Summer '10 Hussein Chalayan silk dress with asymmetrical collar and black leather belt!

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Jack Spade’s upcoming clothing and accessories lin-up for  fall 2010 was recently unveiled. Jack Spade continues to make useful and functional items for men without comprising style.

Jack Spade’s upcoming clothing and accessories lin-up for fall 2010 was recently unveiled. Jack Spade continues to make useful and functional items for men without comprising style.

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Sandal from Barbara Bui 2010 Fall Collection made from satin and leather.

Sandal from Barbara Bui 2010 Fall Collection made from satin and leather.

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Loving this double front jacket by Fifth Ave Shoe Repair. also available in black

Loving this double front jacket by Fifth Ave Shoe Repair. also available in black

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It's almost like the people behind the Gitman Vintage shirts can read your mind! The moment spring weather rolls in you can't help but want to wear nothing but their gorgeous bright madras shirts.

It's almost like the people behind the Gitman Vintage shirts can read your mind! The moment spring weather rolls in you can't help but want to wear nothing but their gorgeous bright madras shirts.

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Cote et Ciel's double compartment rucksack made from CetCcycle (recycled PET bottles).

Cote et Ciel's double compartment rucksack made from CetCcycle (recycled PET bottles).

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Codigo Mio delivers custom handcrafted messages. These coded messages in braille, are hidden on the inside of the ring, creating a deeper internal meaning to its wearer.

Codigo Mio delivers custom handcrafted messages. These coded messages in braille, are hidden on the inside of the ring, creating a deeper internal meaning to its wearer.

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This is my favorite piece of the Under.Ligne collection. It is extremely lightweight, hits at the right place, and will complement any outfit you have.

This is my favorite piece of the Under.Ligne collection. It is extremely lightweight, hits at the right place, and will complement any outfit you have.

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The new accessories collection from Rogues Gallery is certainly impressive. Rogues Gallery introduces us to a large supply of canvas bags and jewelry pieces.

The new accessories collection from Rogues Gallery is certainly impressive. Rogues Gallery introduces us to a large supply of canvas bags and jewelry pieces.

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Tucker's Spring 2010 collection comprises over 18 classic pieces including dresses, coats and lingerie, that would work in any wardrobe.

Tucker's Spring 2010 collection comprises over 18 classic pieces including dresses, coats and lingerie, that would work in any wardrobe.

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fantastic womenswear label, but one I often find slightly disappointing for men is Ann Demeulemeester.  However, these new white boots for their Spring/Summer 2010 collection are stunning

fantastic womenswear label, but one I often find slightly disappointing for men is Ann Demeulemeester. However, these new white boots for their Spring/Summer 2010 collection are stunning

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Must get my hands on this cool cardi from style fave Alexander Wang's Spring 2010 collex.

Must get my hands on this cool cardi from style fave Alexander Wang's Spring 2010 collex.

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easter is comin and no one can resist this cute bunny-ears :) Benoît Missolin Miss Fortuna headband

easter is comin and no one can resist this cute bunny-ears :) Benoît Missolin Miss Fortuna headband

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Rubber galoshes that slip over shoes to protect you from precipitation ... but also look pretty good on their own!

Rubber galoshes that slip over shoes to protect you from precipitation ... but also look pretty good on their own!

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Nominated, New Traditional Jewelry 2008, Sieraad Art Fair and designed by London-based designer Tithi Kutchamuch, Personal Space can be described as an emotional based design...

Nominated, New Traditional Jewelry 2008, Sieraad Art Fair and designed by London-based designer Tithi Kutchamuch, Personal Space can be described as an emotional based design...

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Ooh! Very cool Easy Rider clutch by Rebecca Minkoff.

Ooh! Very cool Easy Rider clutch by Rebecca Minkoff.

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Nixon’s  woodgrain treatment on a number of their watch and headphone styles add an intriguing design combination of metallic and wood.

Nixon’s woodgrain treatment on a number of their watch and headphone styles add an intriguing design combination of metallic and wood.

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This clean denim tube dress from Grey Ant's diffusion line Grey Antics is so modern.

This clean denim tube dress from Grey Ant's diffusion line Grey Antics is so modern.

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I simply love this dress. Its just perfect for the Spring time picnics and parties and for thirty four dollars its a must.

I simply love this dress. Its just perfect for the Spring time picnics and parties and for thirty four dollars its a must.

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Bits to Atoms is a range of bespoke 3D printed rings for men. Tough enough to wear with jeans and tshirt, refined enough to wear with a tailored suit.

Bits to Atoms is a range of bespoke 3D printed rings for men. Tough enough to wear with jeans and tshirt, refined enough to wear with a tailored suit.

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This gorgeous dress by Lorick is about to become my new go-to for spring cocktail parties.  Now I just need some invites!

This gorgeous dress by Lorick is about to become my new go-to for spring cocktail parties. Now I just need some invites!

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Feathers, horns, turquoise and sterling-PERFECT!

Feathers, horns, turquoise and sterling-PERFECT!

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Grey cloud wash mini dress by Democracy of Nevermind. The fit is perfect and the dress has a sexy zipper detail on the front.

Grey cloud wash mini dress by Democracy of Nevermind. The fit is perfect and the dress has a sexy zipper detail on the front.

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A first look at Cheap Monday's unisex sunglasses, which all retail for $35 each!

A first look at Cheap Monday's unisex sunglasses, which all retail for $35 each!

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Stella McCartney for GapKids Spring 2010 is in stores now. The girls collection is adorable and these hi-top sneakers for boys are rad

Stella McCartney for GapKids Spring 2010 is in stores now. The girls collection is adorable and these hi-top sneakers for boys are rad

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Bonfire Folk is a collaboration between Kim Wearnes’ jewellery line and Melbourne-based boutique, Fat.

Bonfire Folk is a collaboration between Kim Wearnes’ jewellery line and Melbourne-based boutique, Fat.

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Simple black holdall from Bottega Veneta. Why is simplicity so hard to come by?

Simple black holdall from Bottega Veneta. Why is simplicity so hard to come by?

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Who knew prissy materials like chiffon and tulle could actually be edgy? Sadotna elevates them to cool new heights.

Who knew prissy materials like chiffon and tulle could actually be edgy? Sadotna elevates them to cool new heights.

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This garment bag from Moore & Giles is great for  weekend trips, where you don’t need a suitcase but rather a quick easy way to keep your clothes and gear with you.

This garment bag from Moore & Giles is great for weekend trips, where you don’t need a suitcase but rather a quick easy way to keep your clothes and gear with you.

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J.Crew's CEO Mickey Drexler talks about success, style and his love for riding a bike around the office and playing with the PA system.

J.Crew's CEO Mickey Drexler talks about success, style and his love for riding a bike around the office and playing with the PA system.

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I love Common Projects' take on the desert boot.  Part boot, part sneaker, they make for a great casual look.

I love Common Projects' take on the desert boot. Part boot, part sneaker, they make for a great casual look.

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This leather skirt by Society for Rational Dress is screaming my name!  Love it!

This leather skirt by Society for Rational Dress is screaming my name! Love it!

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With it's over-sized half moon shape and unusual colorway, the Inapinch Tote by 3.1 Phillip Lim instantly catches your eye. I love this Bag!

With it's over-sized half moon shape and unusual colorway, the Inapinch Tote by 3.1 Phillip Lim instantly catches your eye. I love this Bag!

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first images of the new collection from Levi’s, Kazuki Kuraishi and Takahiro Miyashita known as ‘Levi’s Left Handed’.

first images of the new collection from Levi’s, Kazuki Kuraishi and Takahiro Miyashita known as ‘Levi’s Left Handed’.

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Here’s a new interesting concept from Saint48 and PRPLMNT, the two have come together to create W-Shock watches. No, not G-Shock watches, but these new accessories are called W-Shock watches and are made with wood.

Here’s a new interesting concept from Saint48 and PRPLMNT, the two have come together to create W-Shock watches. No, not G-Shock watches, but these new accessories are called W-Shock watches and are made with wood.

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The Dolce Vita Electra dress features dolman sleeves and a peek-a-boo back.

The Dolce Vita Electra dress features dolman sleeves and a peek-a-boo back.

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